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SiteGPT is most valuable where the same questions arrive again and again and the answers already exist somewhere in your content. These are the patterns we see most often.

Customer support

Answer routine questions instantly so your team only handles the conversations that need a human.
  • Train on your help center, docs, and policy pages. See Add your content.
  • Add custom responses for your top questions so the exact wording is always right.
  • Turn on human support so anything the AI cannot resolve reaches your team with full context, by email, webhook, or in tools like Zendesk and Slack.

Lead generation

Turn anonymous visitors into contacts while answering their pre-sales questions.
  • Set up lead collection with the fields your sales team needs, from a simple email to full custom forms.
  • Trigger the form when a visitor shows interest, when the AI cannot answer, or after a set number of messages.
  • Route captured leads to email notifications, a webhook, or your CRM.
  • Add booking links so qualified visitors schedule a call right in the chat.

After-hours coverage

Your chatbot answers around the clock. Combine it with human support email notifications so overnight escalations are waiting for your team in the morning, with the full conversation attached.

Internal knowledge

Point a chatbot at internal documentation and share it with your team instead of your website. Use the inline embed to place it inside an internal portal, and add team members so the whole team can manage it.

Multilingual support

SiteGPT answers in the language the visitor writes in, and every fixed string in the widget can be translated in Language & Region. One chatbot can serve a multilingual audience without separate setups.

Agent-operated chatbots

If you work with AI coding agents, SiteGPT is built to be operated by them: the CLI, MCP server, and Agent API let an agent create a chatbot from a website, maintain its knowledge, and review conversations without opening the dashboard.
Not sure whether your use case fits? Ask the demo chatbot on this page, or email support@sitegpt.ai.